Marketing
Peter Runia, Frank Wahl, Christian Thewißen, Olaf Geyer
The textbook covers the basic elements of conceptual marketing. The focus is on the marketing of consumer goods, and the fourth edition places special emphasis on brand marketing. The sub-strategic dimension of brand policy is examined in the context of marketing tools. The chapter on contracting policy has been completely restructured. The section on internet marketing has been updated and expanded.
Kategori:
Tahun:
2015
Penerbit:
Walter de Gruyter
Bahasa:
german
Halaman:
399
ISBN 10:
3110413957
ISBN 13:
9783110413953
Fail:
PDF, 4.63 MB
IPFS:
,
german, 2015
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