Selling More Insurance Via Coverage Gap Analysis

In this book insurance expert Matt Starkey explains an incredibly powerful (but seldom used) approach to insurance production that just might change the way you approach insurance production forever! In this straightforward, easy to read book the author discusses how to: • Differentiate • Obtain more Broker of Record Letters • Generate more referrals • Insulate your accounts • Blindside your competition! • Plus easy ways to apply this approach in the “real world”, presentation tips, introductions to a powerful software tool to pull this all together, and a discussion of the Top 10 Coverage Gaps to get you started